THE CUT TO CREATE CHRONICLES
INSPIRE AND ENGAGE YOUR AUDIENCE
College-aged consumers watch more video than any other generation, which means you need to find a way to cut through the noise. Some things to keep in mind:
The majority of viewership is on mobile devices, so make sure your visuals and graphics are optimized for mobile.
Short-form video is king. Anything over 5 minutes and you’re going to start losing eyeballs.
In this piece for the Rice University Doerr Institute for New Leadership, we used these principles to craft a concise, inspiring promo with messaging tailored to the Rice student body, to be shown during Orientation events and activities.
Featured Video
A COMPREHENSIVE TESTIMONIAL FOR COMPREHENSIVE CARE
CenterWell offers a holistic approach to senior patient care, taking a proactive role in improving quality of life and longevity. Our production crew followed CenterWell patient Michael Coleman who has become an advocate for CenterWell’s services after feeling neglected and dismissed by his prior care team. CenterWell wants patients to know that they engage the senior population with respect and passionate care, which is demonstrated through the involvement and satisfaction of Mr. Coleman.
We captured all of the footage in just one day, including interviews with Mr. Coleman, his PCP and other CenterWell staff, b roll around the community, during a fitness class, and inside the facility located in Grove Park, GA.
Fresh Content
YOUR REGULARLY SCHEDULED VIDEO INSPIRATION
No matter what product you’re selling, viewers love watching it in action, but stop right there if you think all “product videos” have to look the same! While a B2B product video will likely include more technical information and be targeted toward building trust among teams or organizations, a B2C product campaign will reach out to the individual as a customer, and likely seek to drive more immediate action.
This B2B product package breaks down the EKX’s greatest benefits and differentiators in an easily digestible and sharable format.
THE FORKLIFT IS THE STAR
Girl, is that forklift a cubist painting? Because it’s got more fine angles than a Picasso!
This production required a bit more flash and complex production elements to make this product launch impactful.
SUPERHEROES ‘N CUTE KIDS
We produced this guerilla-style marketing event to introduce potential customers to this new product, engaging WaterWipes with their customer IRL and online.
Cut to Create Style
REFER FRIENDS, GET SWAG!
Word of mouth is Cut to Create’s most important renewable resource, but we need your help to keep it going! Share our info, connect us with your colleagues, and recommend our services to your contacts and we will send you the hottest, most fashionable Cut to Create merch on the streets.
👕 Clothing
Proven to project Main Character Energy!
🧢 Hats
Whether you have hair or not!
🥕 Etc.
The most mysterious category of swag!
Until next time,
Look Good. Feel Good. Safety.
All three. All the time.
