When in-house hits a wall, Cut to Create crashes through like the KoolAid Man.
A recent Hubspot marketing survey discovered nearly 40% of marketing managers have difficulty creating an effective video strategy, nearly 37% lack the time to create video content, and 34% just plain lack the content ideas to get things going. It’s not uncommon to meet marketing managers/directors who are used to being able to handle all of their needs in-house, only to discover they can’t keep up with all of the digital content that is so effective and important these days.
That’s what we’re here for! We live in this video space every dang day, and we’re highly experienced at developing content tailored to different brands and industries. Sure, we’ve got specialties (see: our expansive catalog of authentic customer testimonials) but we also tackle more complex, even- dare we say- humorous productions and are always looking forward to the next chance to do something that’s never been done before.
So please, find the overwhelmed marketing manager in your life and let them know there is hope. There is Cut to Create. And if you reach out now, you can get on our schedule for the fall when it’s no longer so stinkin’ hot outside!
Healing with heart.
We headed to the heart of cheesehead country to film this video about the innovative Oncotype DX Test on behalf of Katie Couric Media and Exact Sciences. In order to truly appreciate the impact of the Oncotype DX test, we talked with one of the doctors who helped bring the technology to market together with the first patient to use the test after FDA approval. It’s an emotional journey that highlights the power of this groundbreaking tool in cancer care.
The History of the Oncotype DX Test
Including both the researchers and patients in the story allows us to reach a wider audience, both on the investment and technology side, but also potential patients and medical professionals who may not be familiar with this innovation.
Additional, shorter versions of the main video were produced to provide variety and targeted posting across multiple platforms.
Making sense of the data.
We’re more overloaded with data than ever before, but when was the last time you felt like you were able to use that data in a seamless, meaningful way? The goal behind HxGN SDx2 was to create a smart technology that allows for “unobtrusive, real-time data sharing” that empowers customers to get the most out of their information and analytics.
We captured content at one of Hexagon’s live demonstration events, allowing us to speak to developers and capture customer interaction, as well as sneak peeks inside the technology itself.
Not yet convinced? Perhaps you’ll enjoy one of our customer-focused testimonials that speak more in-depth about the industry-specific benefits they have seen from implementing this technology.
Data is everywhere! Look out! It’s coming for you! 👀
Make the most of your annual event.
When you’re a national organization that doesn’t have a lot of in-person get-togethers, you need to make the most of that time by capturing all the visuals and video you need to keep your content fresh and relevant all year long. That’s where we come in! The American Academy of Physician Associates (AAPA) had a limited window of time during their annual conference to produce two videos targeted toward recruiting Pre-PA students and PA students.
For these videos, we collaborated with AAPA to develop a structured script outline that guided us in capturing targeted messaging, without requiring our student interviewees to memorize inauthentic lines.
Shorter versions were also created, for the :30-or-less attention span crowd
Love at first forklift.
The love we have for forklifts and their manufacturing process can’t be denied when you watch the sparks fly in this video we produced for Mitsubishi Logisnext Americas. The only thing better than one state-of-the-art manufacturing and distribution center is TWO state-of-the-art manufacturing and distribution centers, which we got to know intimately during our shoots here in Houston and in Marengo, IL. Our post-production team got in on the action with original branded graphics which drive home the expansive capabilities of Mistubishi Logisnext Americas’ manufacturing facilities.
If you ❤️ individualized precision engineering and electric, automated warehouse solutions (and who doesn’t???), this one’s for you.
Thanks for catching up with us! Like all small businesses these days, we are at the mercy of the Almighty Algorithm and could use your help to keep our SEO alive. Thankfully the process is easy, and requires just 30 seconds of your time to leave us a pleasant and (ideally) very true review of our services. We humbly thank you in advance.
Sincerely,
Zach and the Cut to Creators
