With all the talk about artificial intelligence revolutionizing our digital capabilities, you might find yourself thinking - Has Cut to Create submit to these new A.I. overlords? Are they slashing overhead by replacing living, breathing Creatives with machine-made slop? Is their content entirely generated from some faceless, heartless large language model?

The truth is — and don’t let our use of em dash confuse you — both yes and no.

While I like to think of myself as being a “model” 💁🏻‍♀️ with a large repertoire of language, the artists of Cut to Create are not faceless, nor are they heartless. AI is a tool that for us, helps enhance our skills rather than replace them.

We’re not afraid of using AI to increase efficiency and have incorporated various AI tools into our workflow, but you can be sure that there is always a well-trained and well-respected Creative human being pulling the strings and making the bleeps go bloop.

Take a look at some of our recent projects and you’ll see the authenticity, naturalism, and humanity we bring to every production, bucking the trend of spiraling further and further from reality with robotic iteration.

(That being said, we’re not above using AI for strictly unhinged nonsense every now and again.) 😉

Lead Construction was building out an 80,000 square foot biomedical facility for their client Cellipont, creating the opportunity for a case study interview that highlights Lead’s collaborate process, ability to navigate regulations, and the complexities of such a large-scale construction. Sweeping visuals and timelapse sequences are intended to give the viewer a sense of the size and transformation of this project.

The UniCarriers MX Series is built to move more, lift smarter, and last longer, so any video that wants to show these lift trucks off needs to be equally as dynamic, high-energy, and effective. We’d like to think we brought that Dynamic Camera Energy (DCE) to party with some fresh motion graphics to give these product videos the vibe they deserve.

The 2025 Energy Projects Conference represents the convergence of 5 conferences, over 200 speakers, and 3000+ attendees. Our goal was to capture the magnitude and energy of the event, the opportunities available, and help promote the event for next year. In addition to a longer re-cap, we also produced shorter social versions and also a looping video to play in the background of the website.

Who doesn’t love Prasek’s smokehouse and meat market? If you don’t stop there when you are driving between Houston and San Antonio or passing through El Campo, are you even traveling? Sometimes you have to ask yourself the hard questions. And sometimes you have to shoot the cold video, showing off the Portabull Cold Storage solutions that allow Prasek’s to adjust to demand and meet the needs of meat-loving Texans every day. And we’d do it again, too!

You know what they say: one positive Google review = 7 fiscal quarters of good luck!

Additionally, we take such pleasure in sending out swag rewards to our friends who send us referrals. Share the new website with your colleagues and you too might end up decked out in some fresh Cut To Create merch!

Speaking of getting decked out, Halloween is coming up and Zach and Scott have some big plans for this year’s Halloween “Haunted Crawlspace”. Follow along on Instagram to follow this wild project. And drop us a line if you have any projects that need to be completed before the end of the year! Get on that schedule today!